Categories to Enter

19.03.26
London Hilton on Park Lane, W1

Entry guide

Awards Categories 

The  Best Accessories Manufacturer award celebrates excellence in the creation of mobile accessories that enhance user experience, functionality, and style in the mobile communications industry. This award recognises manufacturers who demonstrate a commitment to innovation, quality, and market responsiveness, meeting the needs of a dynamic and competitive market. The ideal candidate for this award is a company that pioneers in design but also emphasises durability, sustainability, and customer satisfaction.
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Recognising excellence in the refurbishment and resale of mobile devices for UK consumers. This award rewards outstanding quality assurance, transparent grading, customer experience, commercial growth, and progress in extending device life.
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Who should enter: UK‑based refurbishment providers, manufacturers, operators, logistics partners, or services supplying refurbished consumer devices.

 The Best Mobile Network for Business award is for mobile netork operators who excel in delivering outstanding mobile network services specifically designed for business clients. This category  wiill appeal to networks  who understand the demands of business users, offering reliable, secure, and scalable network solutions.  Entrants must demonstrate exceptional expertise, customer support, and an ability to adapt services to meet the evolving needs of business customers, and setting a high standard for excellence in B2B mobile network solutions.
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The Best Mobile Network Operator -Consumers ward celebrates excellence in providing reliable, innovative, and tailored mobile network solutions that support the unique needs of business customers. This award is designed to recognise a mobile network operator that has excelled in offering superior network quality, flexible service options, and comprehensive support that enhances productivity, efficiency, and connectivity for businesses. The judges will seek evidence of cutting-edge technology, robust coverage, and specialised business services that enable companies to thrive in today’s competitive landscape. Entrants should demonstrate a strong commitment to understanding and addressing the demands of their business clients through reliability, service innovation, and a focus on continuous improvement.
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This award is for a UK initiative that manages mobile devices across multiple lifecycle stages  from trade‑in and refurbishment to reuse and recycling. Judges will look for measurable sustainability outcomes, commercial viability, innovation, and strong consumer or partner engagement.
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Who should enter: UK operators, manufacturers, refurbishers, recyclers, logistics providers, or sustainability partners running end‑to‑end lifecycle initiatives

This award recognizes a mobile telecom dealer, network, wholesale partner, MVNO, or other provider that has set the standard in delivering outstanding customer service tailored to business clients. The winning company will have demonstrated exceptional responsiveness, innovative support solutions, and proactive approaches to meet the unique needs of business customers. Judges will look for evidence of effective service improvements, customer satisfaction initiatives, and measurable results that showcase a commitment to building strong, lasting relationships with business clients through superior service.
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This award celebrates a telecom provider, retailer, dealer, reseller, MVNO, that has excelled in delivering outstanding support to individual customers, ensuring that every interaction enhances the customer experience. The winning organistion will have demonstrated a strong commitment to addressing consumer needs promptly and effectively, with a focus on accessibility, empathy, and consistent quality across all service channels. Judges will look for evidence of innovation in customer support, responsiveness to consumer feedback, and measurable improvements in customer satisfaction that highlight a dedication to putting consumers first.
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Recognising the organisation that has demonstrated outstanding creativity and technical excellence in rolling out eSIM solutions. This award celebrates successful deployments that deliver clear customer, operational, or commercial benefits, and showcase forward-thinking approaches in activation journeys, security, interoperability, or integration with wider digital services.
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Who Should Enter:
Mobile network operators, MVNOs, OEMs, platform providers, integrators, travel connectivity companies, IoT/M2M solution providers, and any organisation that has successfully deployed eSIM solutions at scale for consumers, enterprise, or specialised markets

Celebrating a retailer that excels in product availability, customer service, and overall user experience in mobile device sales.
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The Best Business-to-Business Dealer award is for excellence among dealers who provide exceptional services, products, and client support. This category is for  B2B dealers who demonstrate a deep understanding of their clients' unique needs, offering tailored solutions that drive growth, efficiency, and success. Entrants will excel in building strong partnerships, delivering reliable and innovative solutions, and going above and beyond to support their customers. This award recognises those who set the benchmark for B2B service quality, adaptability, and value creation.
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Innovation shapes the future of connectivity, usability, and consumer experience. The Best Innovative Product award is for groundbreaking products that redefine what’s possible in the mobile sector. This category is for innovations introducing new features, functionalities, or technologies, demonstrating significant advancements in hardware, software, or device accessories. Entrants will know how to push the boundaries of what mobile products can achieve, addressing user needs in novel ways and setting a new standard for excellence.. This award recognises those who are enhancing the mobile experience for consumers and businesses alike.
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This award is for services that support and enhance the way we connect, communicate, and conduct business. The Best Innovative Service award is for services that bring fresh ideas and impactful solutions to the mobile sector. This category recognises services that go beyond traditional offerings, leveraging technology, creativity, and customer-centred design to deliver new value to users or businesses. Whether it’s streamlining operations, enhancing user experiences, or solving industry challenges in unique ways, entrants in this category will be confident they set new standards in service excellence and innovation. 
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Recognising a UK-deployed network service or platform that applies artificial intelligence or machine learning to improve network performance, automation, operational efficiency, or customer experience. Judges will reward measurable improvements, scalability, responsible AI design, and evidence of live deployment within the last 12 months across mobile infrastructure or service environments.
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Independent - Judges are all mobile industry professionals who have no current commercial relationship with Mobile News. They have no interest in who our sponsors and advertisers are. We appoint a new set of judges every year so if your entry didn’t win last year we can assure you a new set of eyes and ears will be appraising it in 2020.

Keeping Score - Judges are divided into groups each responsible for judging all the entries in their assigned categories. Groups are allocated according to each judge’s particular speciality. After discussion amongst fellow judges, each judge will independently award the entry a score out of 10. The entry which receives the highest number of points is deemed to be the winner.

One-Day Process - Judging is held on a single day in a central London venue.

An  award for a UK operator, retailer, or service provider offering a seamless trade‑in journey from device collection to refurbishment and resale. Entries should demonstrate strong consumer value, transparency, data security, and environmental performance.
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Who should enter: UK operators, retailers, trade‑in specialists, logistics partners, and refurbishment organisations managing trade‑in and resale programmes.

The secondary market has emerged as a crucial element of the ecosystem, enabling sustainable practices, expanding device accessibility, and driving value for both consumers and businesses. The Best Secondary Market Facilitator  award recognises excellence among organisations that have developed innovative solutions to optimise the resale, refurbishment, or distribution of pre-owned devices. These facilitators play a vital role in enhancing circular economy principles, reducing electronic waste, and providing cost-effective device options across diverse markets. This award recognizes companies that demonstrate outstanding impact through scalable operations, transparent practices, and customer-focused services, setting a high standard for the secondary market and fostering a more sustainable future for mobile telecom. 
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The Best Secondary Market Provider award celebrates excellence in supporting and expanding the lifecycle of mobile devices through resale, refurbishment, and trade-in solutions. This category recognises companies that play a pivotal role in promoting sustainability and value recovery within the mobile industry, addressing both environmental and economic needs. Nominees should demonstrate innovative practices, exceptional market reach, and a commitment to quality, ensuring that pre-owned devices retain their functionality, appeal, and integrity for new users. This award honours providers who contribute meaningfully to the circular economy, setting benchmarks in quality standards, customer satisfaction, and responsible industry practices.
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his category is a chance for utstanding distributors of mobile phones and related products,  to shine. It recogniesesthose who have demonstrated exceptional supply chain management, product availability, and support for retail and business partners. Successful entries will highlight the distributor's role in maintaining consistent, reliable access to high-quality mobile products, as well as innovative distribution strategies that address evolving market demands. Judges will look for evidence of strong partnerships, efficiency in logistics, adaptability to market challenges, and contributions to advancing sustainability in the mobile sector. This award honors distributors who not only meet industry standards but set new benchmarks for excellence in the distribution of mobile technology. 
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The Best Insurance Partner award recognises companies that provide exceptional insurance solutions for the mobile phone market. It is for insurers who demonstrate outstanding service, innovative products, seamless claims processes, and a commitment to customer satisfaction. Nominees in this category play a crucial role in supporting consumers and businesses by offering reliable, effective, and flexible coverage options that safeguard devices across various scenarios. .
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This award celebrates the most outstanding Mobile Virtual Network Operator (MVNO) in the telecoms industry, recognising exceptional performance, innovation, and service delivery. The winning MVNO will have demonstrated a strong commitment to delivering a competitive and valuable offering for its customers, encompassing reliable network quality, innovative product features, and outstanding customer service. This category will assess the operator's ability to adapt to evolving consumer demands, maintain transparent pricing structures, and enhance customer loyalty through unique value propositions. The award honors those MVNOs that not only meet but exceed the expectations of today's mobile users.
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This award will go to  the online retailer that has excelled in delivering an exceptional digital shopping experience for mobile products and services. The winner will have demonstrated an outstanding ability to meet customer needs through a user-friendly website or app, offering a wide range of mobile devices, accessories, and related services. Judges will look for innovation in e-commerce strategies, seamless customer journeys, competitive pricing, and after-sales support. This category acknowledges the online retailer that has successfully adapted to the mobile market, providing customers with a reliable, secure, and engaging shopping experience.
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This category is for all organisations involved in the servicing and repair of smartphones and tablets. Effective and high-quality repair and service solutions are essential to extending device lifespan, enhancing customer satisfaction, and promoting sustainability. The *Best Repair and Service Provider* award is for companies to demonstrate excellence in delivering top-notch repair services, efficient turnaround times, and reliable customer support. This category recognises those who not only excel in technical expertise but also prioritize customer needs, use innovative solutions, and uphold the highest standards of quality. Nominees should showcase a commitment to reducing waste through effective repairs, ensuring device longevity, and contributing to a circular economy.
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Recognising a UK deployment or use case demonstrating the capabilities of 5G Advanced, standalone 5G, or early pre‑6G technologies. Judges will reward measurable network performance gains, commercial or operational benefits, ecosystem collaboration, and evidence of real‑world rollout within the last 12 months, showcasing the pathway toward future connectivity evolution.
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UK mobile network operators, infrastructure vendors, technology developers, enterprise partners, or service providers deploying or trialling 5G Advanced, standalone 5G, or pre‑6G capabilities delivering measurable performance, efficiency, or customer‑experience improvements within the UK market.